Arsenal FC - Festive Set Design for a Christmas Campaign

In September 2024, Alston Work Studio had the exciting opportunity to design and build the set for Arsenal FC’s Christmas campaign. Themed “Christmas Boxes,” the project featured five unique sets and a custom-built plinth, providing a dynamic stage for the players to interact with during the shoot.

This large-scale production required precise execution, with the two biggest boxes measuring 5m x 2.4m x 2.4m. To bring the vision to life, we built 36 full-sized scenic flats and 8 half-sized scenic flats, creating a visually striking and immersive environment that seamlessly translated to both video and photography.

Our entire team was involved in this ambitious build, making it a fantastic team-bonding experience. The project demanded precision, efficiency, and seamless collaboration—like a perfectly oiled machine—allowing us to execute the design flawlessly while enjoying the creative challenge.